While Kendrick Lamar’s collaboration Reebok has produced some of the most thoughtful celebrity-endorsed sneakers in recent memory, it has also provided opportunities for the musician to expand his influence outside of hip-hop. Earlier this year, Lamar revealed his low top Classics, which along with being a simple and beautiful shoe, included an elegant message about ending gang violence.
In his most recent video about his Reebok collaboration, Lamar riffs on the meaning of classic in a stunning freestyle and interview. Really, leave it to Lamar to have something insightful to say about a topic as arbitrary as “classic.”
My first introduction to a classic shoe was the moment I stepped in school and said, I want to put something down on paper. I started writing. Everyone in the classroom was wearing Reebok classics. Hip-hop was more than just music. It was part of culture. It was part of style.
It’s just more proof that Lamar doesn’t half-ass anything. You want him to talk about shoes? He’s not going to phone it in, he’s going to give you an in-depth analysis of his own relationship with footwear and how that fits in to the culture of style surrounding hip-hop.