Beards serve so many purposes. They hide weak chins, they keep your face warm in the winter, they even do a good job of storing food for you. So why, then, do men feel the need to take such a useful tool and turn it into this new form of social-media grotesquery?

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Yes, for some reason there’s a new trend, called #beardsfrombellow, where guys take photos of their necks and hairy chins from below. Sometimes with sunglasses or googly eyes stuck to their neck, sometimes with nothing at all. In either case, the result is unsettling, to say the least.

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Basically it looks like some crazy-haired muppet, or maybe a character from Fraggle Rock, only with human skin. It’s horrible. Look, we endured hot dog legs because, well, they’re usually attractive legs. And then there was this nose twerking thing that was actually kind of impressive.

But beards from below is just plain madness. We’re officially through the looking glass here, people. Donald Trump is a whisper away from having the nuclear codes, Kim Kardashian out-media’d Taylor Swift, and Russians are hacking our political parties. And yet somehow dudes with beards have nothing better to do than photograph their gross necks.

Peace out society, we officially give up.