When we first checked in on Nike’s “Unlimited” summer ad campaign, we saw a kid stepping into the wrestling ring to fight GoT‘s The Mountain and a woman somersaulting off a 75-foot cliff, all to the understandable consternation of the commercial’s narrator.
Then there was the groundbreaking and uplifting installment with Chris Mosier, the first transgender athlete to ever star in a Nike ad. And then there the one featuring Chance the Rapper and a stunning new song. So basically, it’s been going pretty well for the Swoosh thus far.
Next up is “Unlimited Youth,” a short film about an 86-year-old nun that with either inspire you or make you feel like the world’s biggest underachiever.
Sister Madonna Buder is a veteran of 45 Ironman competitions and (forgive us, sister) a serious badass. The craziest part is, she didn’t even run her first Ironman until the age of 65. At 75, she became the oldest woman ever to compete in the race. And then at 82, she set the record for oldest Ironman competitor ever. Now here she is at 86, still crushing it.
In “Unlimited Youth,” we get to see Sister Buder (a.k.a. The Iron Nun) in action. She runs, swims, bikes—and pretty much embarrasses anyone who ever whined because they couldn’t get a close enough parking space to the White Castle entrance. Clearly she’s in good with the Big Man upstairs.
And just in case you didn’t feel lazy enough, the nun decided to take up the world’s hardest triathlons because they happen to offer more variety than just running. Damn, sister! (Again, apologies.)
Got to hand it to the folks at Nike; they’ve really nailed it with this entertaining new campaign. People are Just Doing the crap out of It in these things.